In the world of Cruela, the movie follows the transformation of a young fashion enthusiast, Estella, into the iconic and notorious Cruella de Vil. Set against the backdrop of 1970s London, the film delves into Estella's journey from a creative and ambitious young woman to the sophisticated, cunning, and fashion-obsessed villainess known as Cruella.
After facing a series of challenges and setbacks, Estella's passion for fashion leads her to a job at a prestigious fashion house headed by the intimidating and legendary designer, the Baroness. As Estella navigates the high-stakes world of fashion, she discovers dark secrets about her own past and the truth behind her connection to the Baroness.
Driven by a desire for revenge and fueled by her own ambition, Estella embraces her darker, edgier side—personified by the flamboyant alter ego, Cruella. With her newfound persona, she sets out to challenge the Baroness and carve her own path in the cutthroat fashion industry, employing elaborate schemes and extravagant fashion creations to outwit her nemesis.
The movie explores the complexities of identity, ambition, and the blurred lines between good and evil. It showcases Estella's transformation into the fashionable and enigmatic Cruella de Vil, while also highlighting the power of embracing one's true self, even if it means embracing the darker aspects of one's personality.